1. Define The Goal

What is the project?

<aside> 💡

Build a series of high-fidelity showcases of diverse FX simulations, each with the YR logo as the central anchor.

</aside>

What does it need to do?

<aside> 💡

Demonstrate technical prowess, creative versatility, and decades of VFX experience in a way that appeals to both the traditional VFX industry and other industries that could benefit from advanced visual effects capabilities.

</aside>

Distill into one sentence.

<aside> 💡

Create a portfolio of visually stunning FX simulations anchored by the YR logo, showcasing technical mastery and creative range to attract opportunities across multiple industries.

</aside>

2. Diagnose The Problem

What is the challenge you need to address? The Who, How, and What

<aside> 💡

Deliver FX simulations at the highest technical and artistic standard possible — competitive with the most respected studios — while maintaining efficiency and consistency across all pieces.

</aside>

WHO IS THE TARGET AUDIENCE, AKA THE USER, AND WHY IS THIS IMPORTANT TO THEM? WHY DO THEY CARE?

<aside> 💡

• Primary: VFX supervisors, producers, and recruiters at studios, post-production houses, and creative agencies.
• Secondary: Marketing agencies, experiential design firms, tech companies, architects, and other industries seeking impactful visual storytelling.
• Why they care: They’re looking for creative partners who can deliver polished, innovative, and reliable work that stands out in a competitive, unstable industry. </aside>

WHAT DOES THIS PROJECT NEED TO COMMUNICATE? WHAT’S THE KEY TAKEAWAY MESSAGE? HOW SHOULD THE AUDIENCE FEEL AFTER?

<aside> 💡

Key message / takeaway:

This is world-class FX artistry — complex yet refined, emotionally resonant yet technically flawless.

Desired audience response:

They should feel they’ve discovered a rare blend of cinematic artistry and engineering precision — a creative partner capable of elevating any project.

</aside>

NOW THAT YOU HAVE A CLEAR MESSAGE, WHERE AND HOW WILL IT BE SHOWN? IN WHAT CONTEXT? WHAT PART OF THE SALES CYCLE IS THE USER?

<aside> 💡

Context & placement:

• Where it will show:
  • FX reels & loopable showcase videos (Instagram, Behance, Vimeo, YouTube)
  • Website hero videos & interactive brand pages
  • Client pitch decks, sizzle reels, and proposals
  • Large-scale LED screens, trade show visuals, and experiential spaces
• Sales cycle stage: Primarily awareness and consideration, but can be adapted for final pitches and deal-closing collateral. </aside>

3. Narrow Design Exploration

Establish the criteria and define your sandbox.